Wednesday, September 19th 2012
Premiere's Networks Maintain Highest Reach in RADAR 114 -- Premiere Also Leads Industry in Exclusive Reach
LOS ANGELES, September 19, 2012 -- Premiere Networks today reported RADAR 114, September 2012 results for its 16 RADAR networks (America, Daytime Adult, Daytime Youth, Express, Female Focus, FOX Business Report, FOX News, FX28, Information Today, Modern Women, Prime Time, Super Moms, Today's Men, Top 50 Optimized, Urban and Young Influencers).
The RADAR 114 sample consists of 395,727 diary keepers/PPM panelists/respondents. PPM panelists comprise approximately 53% of the total respondent listening sample.
Premiere Networks Dominates in Total Weekly Reach
In an analysis of both total and exclusive weekly reach by a RADAR network company in RADAR 114, September 2012 (Volume 2, Network Audiences to All Commercials, All Broadcasts -- 24 Hours), Premiere Networks achieved the highest percentage weekly reach among all six RADAR network companies for Persons 12+, Adults 25-54 and Adults 18-49. For total weekly reach in RADAR 114, Premiere reached 44.0 percent of all Persons 12+, 48.3 percent of all Adults 25-54 and 48.4 percent of all Adults 18-49. Additionally, 31.5 percent of Premiere Networks' total weekly reach are exclusive listeners (almost 36.2 million Persons 12+ listeners -- unique audience not reached by any other network group).
Premiere's Networks "Reach" New Heights in Rankings
In RADAR 114 rankings of all 47 measured RADAR networks for the All Broadcasts, Monday-Sunday 12Midnight-12Midnight broad daypart (Cume Audience), Premiere Networks' Clear Channel-based networks offered the top four ranked networks for Adults 25-54. Premiere Super Moms, Premiere Young Influencers, Premiere Top 50 Optimized, and Premiere Prime Time grabbed the top four slots respectively. In RADAR 114 rankings of all 47 measured RADAR networks for the All Broadcasts, Monday-Sunday 12Midnight-12Midnight broad daypart (Cume Audience), Premiere Networks' Clear Channel-based networks offered the top three ranked networks for Adults 18-49. Premiere Young Influencers was ranked number one, while Premiere Super Moms ranked second, and Premiere Top 50 Optimized ranked third.
Premiere Networks, Inc., a subsidiary of Clear Channel Media and Entertainment, syndicates 90 radio programs and services to more than 5,000 radio affiliations and reaches over 190 million listeners weekly. Premiere is the number one audio content provider in the country and features the following personalities: Rush Limbaugh, Jim Rome, Ryan Seacrest, Glenn Beck, Bob & Tom, Delilah, Steve Harvey, Blair Garner, George Noory, John Boy and Billy, Big Tigger, Sean Hannity, Elvis Duran, Randi Rhodes, Nikki Sixx, Kane, Andy Dean, Mario Lopez and others. For more information, please visit www.PremiereRadio.com or www.facebook.com/PremiereRadio.
RADAR(R) is the acronym for Radio's All Dimension Audience Research Conducted by Arbitron. RADAR(R) reports on radio usage and network radio audiences.