Thursday, September 13th 2012
Listener Driven Radio (LDR) Announces Agreement with Premiere Networks for Exclusive National Representation Starting January 2013
Los Angeles, CA and Cleveland, OH, September 13, 2012 -- Premiere Networks, the number one audio content provider in the country, and Listener Driven Radio (LDR), a global leader of interactive audio software that gives listeners real-time control over their favorite stations' playlist, announced today an exclusive representation agreement. Beginning January 2013, Premiere will offer LDR to multiple radio station formats on a barter basis and provide ad sales representation for each of the LDR software products for radio.
Listener Driven Radio's patent-pending software allows audiences to collaborate in minute-by-minute programming and is designed to tie directly into a radio station's automation system and music scheduler. Listener Driven Radio lets listeners vote and affect live and automated playlists in real time, all within the rules set by the radio station's Program Director. Listeners vote and participate from their web browser, mobile, or tablet device. Listeners can also sign up for "instant alerts" by SMS, Twitter, or E-mail when their favorite songs are going to play.
Listener Driven Radio President/CEO Daniel Anstandig stated, "The team at Premiere Networks is an undisputed leader in the industry. Premiere's portfolio is an A-List of talent and services, and it's a sincere honor to work with Julie Talbott and her team in developing and affiliating services that add a valuable interactive dimension to broadcast programming and sales."
"We're excited to bring LDR's groundbreaking technology to additional radio stations and advertisers across the U.S.," stated Julie Talbott, President of Content and Affiliate Services for National Media Groups, Clear Channel Media and Entertainment. "In today's environment, LDR's unique ability to not only drive revenue, but also strengthen a radio station's community and brand, is invaluable -- it's a game changer for anyone who uses it."
Listener Driven Radio is featured on some of the most popular radio stations around the world. From Country to Adult Contemporary and Rock to Top 40, their station affiliates have amassed more than $1,000,000 in digital revenue as part of LDR's unprecedented sales support. The platforms include software for music formats as well as their most recent product for news/talk and sports stations called LDR.TopicPulse, a research tool for producers and talent to determine the hottest stories in their market.
About Listener Driven Radio(R)
Listener Driven Radio(R) is a global leader in interactive audio software. Its LDR.1 and LDR.Takeover(R) platforms are on the air at over 150 radio stations, networks, and broadcast groups in the USA, Canada, Europe and Asia, reaching over 30 million listeners monthly. LDR empowers listeners to become real-time collaborators in on-air programming, automatically adjusting content based on audience input. LDR's new TopicPulse(TM) system provides valuable real-time information to News/Talk/Sports stations on which topics are getting social buzz. More information is available on LDR at http://www.listenerdrivenradio.com.
About Premiere Networks
Premiere Networks, Inc., a subsidiary of Clear Channel Media and Entertainment, syndicates 90 radio programs and services to more than 5,000 radio affiliations and reaches over 190 million listeners weekly. Premiere is the number one audio content provider in the country and features the following personalities: Rush Limbaugh, Jim Rome, Ryan Seacrest, Glenn Beck, Bob & Tom, Delilah, Steve Harvey, Blair Garner, George Noory, John Boy and Billy, Big Tigger, Sean Hannity, Elvis Duran, Randi Rhodes, Nikki Sixx, Kane, Andy Dean, Mario Lopez and others. For more information, please visit www.PremiereRadio.com or www.facebook.com/PremiereRadio.
|Maureen Lesourd, Chief Revenue Officer